It all began in grade school. After stumbling into an electronic section of books at the library and getting a transistor radio for my birthday, I began studying electronics at an early age. It was all tubes back then. Transistors became popular for me later on and ic chips became the rave later when I was studying at a tech school.

Computer came out in the eighties. I knew about them in high school when we used to use a teletype to access old Hewlett Packard computers to do Basic and Fortran. I studied computer programming in college when programming was popular but when the personal pcs came out I knew I had to get out of the game.

When the internet craze began in `95 I decided that the average person had so much access to new technology that I began to see things in a different way. With the processor speed reaching 3 giga hertz and computer storage reaching tetrabyte level I knew there was a simpler way to do things than going into the circuitry of a computer.

Internet marketing became interesting for me when my dad who used to be a Pathologist (a doctor in laymen`s terms) retired and moved to California and started a UPS store. I asked mom for an old computer I saw laying around the store and asked if she would give me one. Dad bought me a computer the next day and I immediately began working on a website.

Putting together my knowledge of electronics I put together a collection of items from drop shippers and added some items and Midnight Fantacy was born. Being on a budget i got a free web host and started the business in a simple way. One day I made a mistake in the submission and started getting 100 hits a day and then all of a sudden it all stopped when the movie King Kong came out. It was then that I realized that there must be a more scientific way to approach this rather than hit and a miss techniques.

I did some research and found out that people like Cory Rudl have been doing well on the internet for many years (he passed away of course). I began studying some of the more successful sites and gurus on the internet and found out that being successful on the internet is an acquired skill and not pure luck as I had once supposed.

Things like search engine positioning and sales copy is something that`s been studied all too well by all too many people. I started studying things like bulk email different kinds of blasters realizing that there are some things that are still ahead of its time in technology and I found flash technology to be amusing as well.

The basic question remains. How do people become successful online. Well there are no easy answers. Part of it has to do with studied techniques and part of it has to do with understanding of the internet audience. It`s like a hit song. You have to go through all the people and the music and the whole scene before you can come up with a song that cuts through all that and the average person will only hear it once on the radio in the end.

It`s like that one day in electronics class the teacher lectured for an hour and a half on biasing a transistor and one guy raised his hand and said, "Mr. Pekovich, I know that you can bias a transistor but can you buy us coffee..."